Econometric Forecasting & Optimisation

KITE use the outputs from econometric models to accurately forecast sales and optimise future marketing and sales investments

KITE can recommend the most efficient and effective allocation of your budget across investment levers to maximise returns, sales growth and profit.

This includes advice on minimum, maximum (saturation) and optimal investment levels.

KITE can also advise on investment levers that have not previously been deployed based on our wider experience.

By understanding the past, you can plan for the future with confidence.