Big thanks to Dan and the team at KITE for supporting us with setting up a new MMM model for Ginsters. The insight from our first dip has been invaluable in supporting our marketing activity planning, as well as for broader business decisions and to demonstrate the value of our media to our bottom line and to the category! I look forward to continuing to work together to build on the model next year and generating more valuable insights and learning. KITE were also super easy to work with and really flexible and supportive in the whole setup (which is often arduous!) but they made it a really smooth process.