KITE are delighted to be recruiting for the following MMM role on behalf of our global media agency client in London, please get in touch for further details…
ABOUT OUR COMPANY
We are one of the world’s largest global communications groups, employing over 20,000 people in over 100 countries around the world. Our ambition is to be the UK’s most integrated, agile media and marketing services group with data, content, and entertainment at our core. It’s an exciting time for us in the UK, based in our media village in King’s Cross, London. This sees all UK agencies and 1,700 people come together under one roof, with one common purpose to further our Together mantra, bringing media and creative together. Our agencies stretch across media, creative, CRM, PR, healthcare, entertainment.
We have also recently launched a global consultancy, data science and analytics brand. This role sits under this brand in our Data and Analytics (DNA) team.
THE TEAM
This team is at the core of our agency proposition, providing marketing analytics, data science & engineering, consumer insight and Martech consultancy. Working closely together with our account teams, the team’s capabilities are pivotal to the media group’s ability to strategically advise our clients. Our work allows clients to understand their customers, plan and optimise their marketing investments, effectively leverage their first and third-party data sets and grow their brands.
Within this Analytics team, our data modellers work across Marketing Mix Modelling, Experimentation, Digital Attribution, TV Attribution, Incrementality Experimentation and across our Agent Based Modelling solution. We are continually looking for new and innovative ways to measure effectiveness and are developing new products. As a Google Transformation Partner, we get first-hand experience on new tools and techniques in the field of Advanced Analytics, Data Science/ML.
PURPOSE OF THE ROLE
We are looking for an experienced modeller with at least 6-7 years of marketing mix modelling experience with an ability to code who can join our well-established and award-winning team. We’re looking for someone keen to take the next step and take the lead role managing clients and projects, confidently delivering out of scope projects supporting growth in the team and agency.
You will work very closely with our Data Analytics, Data Science & Engineering Teams, wider DNA team in the UK, and our global Centre of Excellence.
KEY RESPONSIBILITIES
- Become a project lead for multiple revenue-generating econometric modelling solutions
- Present analysis to wider stakeholders including clients and colleagues within the agency with confidence
- Hands-on stakeholder management to ensure that internal and external teams extract maximum value from our solutions
- Be familiar with coding to streamline work processes, and have the ability to develop and deliver new product solutions using programming languages
- Successfully work with and manage our Centre of Excellence teams to deliver best-in-class econometric solutions on-time and to the agreed scope-of-work
- Collaborate with the Head of Analytics and wider team to push forward our media measurement agenda
- Make use of our bespoke modelling software and champion its further development and usage across the group
- Be a champion for data-driven decision making throughout the agency
KEY EXPERIENCE & SKILLS – REQUIRED
- 7+ years of hands-on modelling experience
- Proven strong data storytelling and presentation experience; be comfortable presenting complex findings in an easy-to-understand manner
- A client-centric view of how to build and communicate results to deliver maximum impact on our clients’ businesses
- Strong understanding of the methodology and theory of econometric modelling
- A statistically robust yet pragmatic approach to model building – balancing industry best practice with our clients’ requirements
- An ability to think creatively to overcome challenges within econometric projects – e.g. unique sector characteristics or limited data availability
- A methodical and precise approach to data collection and cleansing and fluency with Excel and other suitable tools
- Experience building and implementing scenario-planning solutions based on econometric models
- Strong organisational skills to handle multiple projects, meet deadlines, and prioritise tasks effectively
- Lead Director on econometric projects, responsible for data preparation, modelling, and overall project delivery
- Experience developing and implementing scenario-planning solutions based on econometric models
KEY EXPERIENCE & SKILLS – DESIRED
- Modelling and data wrangling experience in Python/R/SQL
- Experience with pitching analytics work – or a willingness to learn
- Experience handling large datasets using SQL/Big Query or learning to do so
- Experience in data analysis using non-standard regression methodologies (Bayesian, Cross-sectional) or non-regression approaches
- Experience working with the wider analytics team to develop end-to-end solutions to client challenges
- A wider perspective of how econometric modelling fits into the wider measurement eco-system
- A point of view on the marketplace of marketing mix modelling providers
- An understanding of media agency data sets and challenges
- Knowledge and/or experience of other open source tools (i.e. Meridian, Robyn, etc)
- Exposure to GCP or Web Analytics
- Exposure in Data Viz tools (Power BI/Tableau/Data Studio)
WE ARE LOOKING FOR SOMEONE WHO
- Is an ambassador for the Analytics team, who can represent and promote our team
- Is equally comfortable with technical discussion as in describing modelling to the layperson
- Is a high energy, positive, can-do person, who is always looking for ways to improve what we do
- Loves tackling business questions
- Is a curious, strategic problem solver, and loves transforming their models into real-life planning
- Has great attention to detail
- Feels comfortable working in a fast-paced environment
- Is confident working autonomously, but knows when to escalate challenges
- Is interested in the latest trends in marketing and modelling
