Manager (London)


Gain Theory is a global marketing effectiveness consultancy, using data and analytics to deliver successful business outcomes for clients.  Our vision is to inspire marketing excellence by helping marketers focus on the right data, not ‘big data’, asking and answering the questions that drive business value.  We pair consultancy and technology to foster a data informed culture that helps to drive sustainable business growth.



We are a people-centric organisation whose culture is underpinned by 4 important values: Be Curious, Be Positive, Make it Better and Act with Consideration.  We channel these values through our behaviours, in the way we work, and in the interactions we have with each other and our clients.

Click on the logo to learn more about Gain Theory.



You will be expected to work across a set of clients and support Associate Directors & Partners by taking responsibility for the day-to-day management of a project, leading a team of analysts and communicating with stakeholders to deliver a project on time to Gain Theory’s high standards.  You will also have strengths in networking, developing relationships with counterpart’s client and agency side, and be an externally facing ambassador for the Gain Theory brand.  You will also be required to take on additional tasks, examples of these are: creating marketing content, developing products & services and supporting the development of Gain Theory analysts.

Working With Data:

Data extraction and manipulation, data analysis and validation, batch files and programming

  • Be able to explain and oversee the use of data extraction tools (i.e. Advantage, AdDynamix, Sysomos, Athena, Google trends, Google Analytics, Double Click)
  • Ensure that modelling file has been checked and is free from errors before internal meetings where it is required
  • Take responsibility for or manage data collection including preparation and sending of data requests to clients and agencies
  • Chase outstanding data or manage the process, monitoring incoming data accuracy and handling by analysts in your team
  • Contact client with data questions that may arise
  • Create data validation deck or oversee a process to ensure all data used is correct and signed off by a client and agencies

Building Models:

Model building / validation and media optimisation

  • Work with Analysts to validate models, identify areas of weakness, suggest and test possible improvements and ensure robustness and validity
  • Make sure that any applicable diagnostic tests are passed and that the outputs make sense, before passing models onto the senior team
  • Create response curves and optimization spreadsheet or alternatively use available tools for budget allocation; oversee scenarios required to answer specific client objectives
  • Perform initial quality control of output, statistical modelling and integrate research insights from a wide variety of sources

Creation Of Presentations:

Content creation, summary of findings and accuracy checks

  • Ensure that all content is checked for accuracy and that it is correctly labelled, complete and ready for delivery to client
  • Set up deck flow or support client lead in doing so and create placeholders to be populated by the team; also being able to communicate details of expectations to the junior team
  • Check deck content ensuring it contains consultancy output rather than a series of factual statements

Interpretation Of Results:

Result interpretation and rationale, recommendations, translation of results from analytics into actionable recommendations

  • Provide input into the results and implications and comment on the interpretation for future strategies
  • Be able to explain and justify any potential changes that need to be made to provide sensible results
  • Interpret results and understand the implications of these results to the client; be able to explain your interpretation to the team and defend your POV
  • Create draft of recommendations to the client and organize any follow-up or areas of clarification needed


Organisation of internal and external meetings, participation and attendance as required, agenda, minutes and leading meetings

  • Take responsibility for organising internal and external project meetings
  • Ensure Senior Analyst has details required to organise internal and external meetings; chair internal meetings if required or delegate to Senior Analyst if appropriate
  • Ensure meeting agendas are created, co-ordinate if needed
  • Oversee the creation of an agenda and ensure content is prepared or to hand as necessary to support each agenda item
  • Lead internal and external meetings as required

Project & Resource Management:

Project management, timing plans, tasks allocation and project delivery

  • Liaise with team members and external suppliers to agree on lead times for each stage of the project, oversee analyst tasks within this to meet deadlines set
  • Assign responsibilities to team members and ensure tasks are completed in a timely manner
  • Manage day-to-day operational aspects of the project using resources at your disposal to their full potential
  • Work closely with relevant stakeholders to ensure effective and efficient implementation of the project and ensure our clients are delivered market-leading analytics tailored to their specific needs
  • Simultaneously manage a broad range of research projects, create and deliver project plan and timings and revise as appropriate to meet changing needs
  • Manage multiple analyst teams as required

Client Management & Interaction:

Client contact and interaction, delivery of results to the client.

  • Contact client with any questions regarding the project (data, objectives, meeting dates etc)
  • Lead calls with clients (data calls, weekly calls etc)
  • Be involved in the delivery of results to the client and present sections of presentations during meetings
  • Take responsibility for day to day client relationship/contact
  • Take charge of day to day client contact using email and telephone where appropriate

Team Support & Development:

Team collaboration, leadership and communication

  • Motivate and inspire team members by ensuring that excellent performance is acknowledged and reasons for success are shared amongst the team
  • Take responsibility for supervising and supporting more junior team members, motivate and inspire them
  • Lead by behaving in a way that reinforces values and goals of Gain Theory to all employees
  • Assist team members in interpreting the tasks they have been set
  • Explain the organisational values and goals of Gain Theory to all employees
  • Troubleshoot areas of poor performance and identify effective solutions to resolve issues both in the immediate future and for the longer term
  • Assign team members with tasks that allow them to meet their personal goals and objectives
  • Provide the team with a vision of the project objectives
  • Communicate expectations of the team and the importance of completing team assignments on time

Personal Management:

Line management, personal development, training and development needs

  • Identify training and development needs jointly with team members and their personal managers
  • Ensure that any staff experiencing performance difficulties are managed appropriately and work to identify measures that could be used to improve performance
  • Take responsibility for the identification of talented professionals on your team, passing on this information to the project lead and their personal manager


Process improvements, product development and new training

  • Actively seek more efficient ways of doing things for yourself and others and turn suggestions into actions
  • Attend available training to gain knowledge on market practices, new tools and methodologies
  • Host knowledge shares to share your experience and that of the teams on topics of interest with the business
  • Be proactive in using new tools and take an active part in their testing when in the development stage, in line with your personal expertise and skills
  • Assist in service and product development, where necessary; actively put yourself forward if your involvement can improve outcomes for the company
  • Design, research, develop, analyse and suggest new marketing concepts, strategies, methodologies / processes and training

Business Development:

New business development, client retention, business development planning, management and research

  • Support client leads in achieving revenue targets
  • Support client leads in achieving revenue targets and with tasks relating to pitch material creation or internal product and services collateral / R&D, etc
  • Attend conferences, meetings and industry events particularly when these are for your industry vertical or horizontal specialties
  • Be involved in either new business pitches or P&S based projects / development
  • Assists in promoting and further developing brand initiatives (awards, R&D, events, articles, etc)



If we all thought the same, we would never think of anything new.  That’s why we recruit great minds from all walks of life.  We embrace diversity and create what’s right for the world by employing the people who live in it.

Gain Theory recognises that building a diverse workforce is critical to the success of our business.  We strongly encourage applications from a diverse talent pool and welcome the opportunity to discuss flexibility requirements and workplace adjustments with all our applicants to encourage agile working and innovation.

Our people enjoy many benefits including flexible working, frequent socials, fresh fruit, a medical assistance programme and physical and mental wellbeing events.  To support personal development, we have several initiatives and committees that we encourage people to be part of.  In addition, being part of WPP means we have access to incredible learning and development opportunities and thought leadership.

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