KITE are delighted to be recruiting for the following MMM role on behalf of our global betting & gaming client, please get in touch for further details…
ROLE OVERVIEW
Based in Leeds or London, we are seeking an experienced Lead Econometrician with Marketing Mix Modelling (MMM) experience from a media agency, consultancy or client. You will be passionate to develop the next generation of marketing intelligence solutions for our business.
Our business requires constant insight generation via Marketing Mix Modelling (MMM) to support a range of marketing strategies and you will be responsible for helping to create and deliver new ways of working to meet this need. You will help us automate our data collection and processing, modelling, and reporting efforts to deliver this pipeline of insights.
Our econometrics team consists of talented mathematicians, statisticians, and economists. The team builds econometric models that are used as support in decision-making by stakeholders in marketing, finance and compliance. It works closely with other teams to deliver results and insights.
WHAT YOU WILL BE DOING
- Helping to create and implement our next generation solution of MMM, whilst deploying and maintaining econometric models for different brands and markets
- Maintaining the project delivery to ensure all the fundamental questions are correctly addressed, whilst working with internal stakeholders and support functions across our business, as well as external partners
- Support the management team in delivering our best-in-class internal MMM team, through cultivating a positive culture and environment for first class econometrics coupled with team growth and development
- Having direct involvement in driving marketing efficiency and improvements through optimisation and scenario planning
- Participating in building and maintaining marketing optimisation tools, interactive dashboards, and process automation required to build a best-in-class internal econometrics capability
WHO WE ARE LOOKING FOR
We are committed to responsible gambling and we are looking for people who can support our ethos. To apply for this role, you will have:
- Advanced experience from a media agency or consultancy, or in-house from a relevant industry whilst having a numerate degree such as mathematics, statistics, economics, or computer science at undergraduate or postgraduate level
- Experience in Python or R, and SQL as well as having advanced Excel skills allowing for modelling, data processing, and post-processing analysis
- Experience of ‘leading’ econometric projects for three years, and you are comfortable with mentoring junior members of the team. You’ll be comfortable managing stakeholders and delivering presentations
- A working understanding of the media planning and buying landscape and how MMM can drive more effective marketing plans. You also have excellent written and communication skills, united with being a highly self-motivated person who is not only results orientated but also a critical thinker
WHAT WE OFFER
Our roles offer more than just a job, you’ll become part of our family! We have created an environment where our people can thrive. Check out some of the fantastic benefits on offer:
- Financial: competitive salary and bonus schemes
- Hybrid working: our employees can work from home up to 80% of the time with 20% of office time built in to ensure we get some face-to-face collaborative team time – and the chance for a coffee and a catch-up!
- Holiday entitlement: you’ll be entitled to 25 days holiday, plus 8 bank holidays and an extra day for your birthday
- Perks and discounts: discounts at a range of high-street retailers
- Family Support: industry-leading maternity and paternity leave and paid time off if you have caring responsibilities
- Health & wellbeing: tools and services to help support your well-being, including support with mental health and financial education. You will also have access to gym discounts and our cycle to work scheme
- Travel Card: enjoy access to our Metro Card loan for convenient and money saving commuting
- Healthcare: we prioritise your health and well-being, offering comprehensive healthcare benefits (or a cash alternative)
- Pension package and life assurance: safeguarding your financial future and offering peace of mind
MORE ABOUT US
We’re a business that embraces change and progress. We are the power behind a number of big name brands and there couldn’t be a more exciting time to join us as we accelerate our journey to bring even greater delight to our customers with world-class betting and gaming experiences.
At our company, you’ll benefit from flexibility and a culture built on trust. We’ll give you the space to be yourself and the tools you need to protect our customers while they play. We’ll invest in your future to help you develop your unique strengths and build a career that’s right for you. We prioritise diversity, equity, and inclusion for the benefit of our company, employees, and communities. We foster a welcoming and safe workplace that values all forms of diversity and provides opportunities for growth.
