We are a leading multi-channel bookmaking and gaming company with an international reach, combining 230 years of heritage and looking forward to an exciting future.
We have the best betting brands and the best people, we will lead the field and shape the future of responsible bookmaking and gaming. We aspire to be the biggest, best and most admired business in our industry.
Three of the nation’s best loved betting and gaming brands: Ladbrokes, Coral and Gala.
A familiar part of many UK communities, yet with operations across Europe and beyond.
A world of online play and enjoyment provided by a company that is both innovative and trusted.
Our origins lie in the traditional business of providing betting services to generations of British customers on horse and greyhound racing. Today we are proudly the number one British bookmaking business, seen on every high street and part of the fabric of hundreds of communities.
But we are much more. Thanks to our unwavering focus on the interests of our customers we are strongly represented online. We have international businesses with leading positions in some of the world’s best markets. And we intend to grow further in the future.
We’ve done all this without ever abandoning the values which underpin our business – a love of sport, respect for our customers, investment in our people and help and support for people who have a gambling-related problem. We are in a highly-regulated industry and taking our responsibilities seriously is absolutely core to the way we operate.
Click on the logo to learn more about Ladbrokes Coral.
As a Sports Marketing Analyst you will be focusing primarily on evaluating any promotional activity relating to sports as well as optimising the bonus offering to our customers.
The role is to perform analysis and interpret data in order to understand how well promotions are performing, are they profitable the way they are priced and make suggestions on how they can be improved.
Reporting to the Head of CRM Analytics you are expected to work proactively with other analytics, BI and Product/Trading teams to enable them to meet their KPIs and support new proposition developments.
The role is based full time in Gibraltar.
Perform uplift analysis to above the line (ATL) promotions in order to optimise our proposition and customer engagement.
Use target shuffling method to assess our ATL promotions and be able to suggest improvements to the marketing team regarding pricing or targeting.
Use insights to understand how to leverage bonus expenditure to optimise player lifetime value.
Look for ways of working with the rest of the BI team to fully automate the process where the same analysis needs to be repeated weekly or periodically.
Proactively seeking out and nurturing relationships with key stakeholders to understand their objectives and how CRM can best support them to achieve their goals.
Educating users to appreciate what meaningful data can be provided for them in terms of driving the business forward, realising relationships and seeing data as an asset to get the most value, benefit and intelligence from it.
Answer business questions using data and analytic techniques, providing fact based responses and recommendations.
Data preparation: define, transform and structure data so that the data is ready for analysis.
Prototype reports as defined by the business stakeholders as and when required.
Work effectively with business counterparts to conceive, specify, pilot and implement analytical applications and tools.
Report on historical facts to better inform effective decision making for future activity.
Understand relationships between data and the business requirements and/or objectives.
Work to continually improve creative techniques, performance and output/productivity levels.
Identify new ways of looking at the data, or problems, and present the approach and output effectively with meaningful commentary to strengthen understanding of the ROI.
Demonstrate the value of your analytical outputs in terms of decision making improvement.
Specialist skills and experience required
An undergraduate degree that has a strong analytical bias.
Strong skills in using SQL to manipulate, segment and analyse customer data.
Excellent MS Excel skills required in manipulating data, using cubes & creating powerful graphs.
Experience using visualisation tools such as Tableau, Power BI, Looker, etc.
Strong background in Data Analytics / Insight.
Articulate and confident when presenting the output of work.
Have a strong understanding of CRM concepts and terminology.
Capable of clarifying business hypotheses and applying analytical techniques to test them.
Capability to interpret data and drive business conclusions.
Be inquisitive and enjoy finding solutions to problems.
Be a highly articulate, team-player who can work with multiple teams in a collaborative manner.
Be adept at managing multiple tasks at once, prioritising on the fly.
Be comfortable challenging requests and putting forward ideas.
Be comfortable working in a dynamic and fast paced environment.
Different background will be considered, but the candidate must be able to show they have delivered an uplift in sales through their analysis.
What we offer
A fun and vibrant working environment in an incredible location.
The opportunity to learn new skills and interact with like-minded individuals in a highly data-driven analytical business at the forefront of the gaming sector.
A generous salary, benefits package and bonus scheme.
Financial and practical support with relocation.
Base salary up to £40k (depending on experience/quality).
Relocation allowance of £500 to spend as you wish + flights to Gibraltar for you.
Rental assistance for 3 months on arrival
- Up to £1,500 per month if based in Gibraltar
- Up to €600 per month if based in Spain
Bonus up to 27.5% based on company performance.
Pension – you contribute 3%, company contribute 6%.
Private medical cover for you.
Holidays – 22 days + 12 bank holidays (same as UK plus 3 others: Commonwealth Day, Queen’s Birthday and National Day).
Free fresh fruit in the office delivered twice a week.
Free Friday breakfast once a month.
Other things to consider
Extra 4% basic points on currency exchange at Western Union.
Company Summer and Christmas party with all expenses paid for.
Departmental day for “team bonding” with all expenses paid for.
Impromptu events (c. 2-3 per year) to celebrate success with all expenses paid for.
Societies across most sports.
No commuting costs if you live in Gibraltar.
Low tax rate if you live in Gibraltar.
Crime rate in Gibraltar is incredibly low.
Flights back to the UK can be very cheap if bought in advance.
The weather is great!