GVC Holdings PLC (LSE:GVC) is a multinational sports betting and gaming group operating through online and retail channels.
Through a combination of organic growth and M&A, the Group has expanded rapidly in recent years to become one of the world’s largest listed sports betting and gaming groups. On 28 March 2018 GVC completed the acquisition of Ladbrokes Coral Group PLC, the Group’s first move into retail operations. This came two years after the acquisition of the international online operator, bwin.party digital entertainment plc, in 2016.
The Group owns some of the gaming industry’s leading brands including sports betting-led brands Ladbrokes, bwin, Coral and Sportingbet as well as games-led brands such as Gala, partypoker, PartyCasino and Foxy Bingo. In addition the Group provides online gaming services on a B2B basis to a number of third-party operators such as MGM in the US, PMU in France and Danske Spil in Denmark.
The enlarged GVC Group, generates revenues of over £3 billion annually with a workforce of c.28,000 employees and contractors, in offices and betting outlets across five continents. The Group is focused on regulated markets, with over 90% of revenues now derived from regulated and/or taxed markets and holds licences in more than 20 jurisdictions.
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The Senior Marketing Analyst will be a prominent member of the marketing team and will provide statistical and analytical support for all channels, inclusive of digital and advertising.
The core KPI of this role will be to understand, illustrate and drive ROI insights which will be central to the marketing investment budgetary decisions.
You will work with the Director of Marketing to define the optimal marketing mix for both Ladbrokes and Coral, as well as developing a matrix of tools and reports which will create analytical autonomy for digital marketing and advertising managers.
The Senior Marketing Analyst will work in the marketing department and will report into the Director of Marketing based full time in Gibraltar.
Provide complex commercial reporting around the P&L of a substantial marketing spend across multi-faceted sportsbook brands that aims to test the goals and KPIs of the group marketing strategies.
Create detailed reporting for a variety of new customer cohorts, monitor the performance of these players and track ROI blends which will feed into strategic spend decisions.
Own the suite of marketing mix models for the group and challenge the algorithmic make-up of these models and the data which drives the output, to define clear spend decisions throughout the year.
Optimise/develop player value prediction models and VIP flagging to help advance the suite of optimisation tools for the acquisition teams.
Drive the development roadmap for analytical tools such as Visual IQ, Adalyzer, Double Click to increase the insight capability for Ladbrokes and Coral marketing.
Take ownership of both top to bottom, and bottom up attribution models which will allow the business to see inter-channel dependencies.
Identify areas of opportunity for marketing investment which will increase our player value average and stimulate the growth of ROI levels.
Work closely with the advertising and digital teams to better understand campaign level performance and its effect on the overall contribution of revenue to the company.
Utilise the BI data infrastructure to improve on reporting and insight, in order to provide real-time optimisation opportunities to the marketing team.
Support the financial budgeting process and feed into the target KPIs from the individual marketing teams in order to drive consistent and accurate forecasting processes.
Build a network of contacts with senior leaders across the group in locations across London, Gibraltar and Tel Aviv with the aim of getting a rounded view of marketing activity across all channels.
Provide weekly, monthly, quarterly and annual review reports which illustrate performance on all marketing spend
Specialist skills and experience required
Degree required and MA an advantage.
Advanced Excel and systems skills – SQL desirable and experience with databases and dashboards essential.
Excellent modelling and analytical skills essential with strong commercial awareness of how to monetise VIPs.
Previous experience in undertaking a wide variety of commercial analysis within the Gaming industry or e-commerce business sector.
Good knowledge of sports and gaming activity.
Good communication and presentation skills to build relationships internally and present findings to audiences at all levels.
Ability to manage and manipulate large volumes of data.
Proactive in looking for opportunities to drive improvements with strong problem solving skills.
Ability to multi-task and manage a busy workload, good at working under time pressure.
Strong relationship building and interpersonal skills.
Ability to deal with staff at all levels.
Good written communications skills.
What we offer
A fun and vibrant working environment in an incredible location.
The opportunity to learn new skills and interact with like-minded individuals in a highly data-driven analytical business at the forefront of the gaming sector.
A generous salary, benefits package and bonus scheme.
Financial and practical support with relocation.
Base salary up to £48k (depending on experience/quality).
Relocation allowance of £500 to spend as you wish + flights to Gibraltar for you.
Rental assistance for 3 months on arrival
- Up to £1,500 per month if based in Gibraltar
- Up to €600 per month if based in Spain
Bonus up to 27.5% based on company performance.
Pension – you contribute 3%, company contribute 6%.
Private medical cover for you.
Holidays – 22 days + 12 bank holidays (same as UK plus 3 others: Commonwealth Day, Queen’s Birthday and National Day).
Free fresh fruit in the office delivered twice a week.
Free Friday breakfast once a month.
Other things to consider
Extra 4% basic points on currency exchange at Western Union.
Company Summer and Christmas party with all expenses paid for.
Departmental day for “team bonding” with all expenses paid for.
Impromptu events (c. 2-3 per year) to celebrate success with all expenses paid for.
Societies across most sports.
No commuting costs if you live in Gibraltar.
Low tax rate if you live in Gibraltar.
Crime rate in Gibraltar is incredibly low.
Flights back to the UK can be very cheap if bought in advance.
The weather is great!