GVC Holdings PLC (LSE:GVC) is a multinational sports betting and gaming group operating through online and retail channels.
Through a combination of organic growth and M&A, the Group has expanded rapidly in recent years to become one of the world’s largest listed sports betting and gaming groups. On 28 March 2018 GVC completed the acquisition of Ladbrokes Coral Group PLC, the Group’s first move into retail operations. This came two years after the acquisition of the international online operator, bwin.party digital entertainment plc, in 2016.
The Group owns some of the gaming industry’s leading brands including sports betting-led brands Ladbrokes, bwin, Coral and Sportingbet as well as games-led brands such as Gala, partypoker, PartyCasino and Foxy Bingo. In addition the Group provides online gaming services on a B2B basis to a number of third-party operators such as MGM in the US, PMU in France and Danske Spil in Denmark.
The enlarged GVC Group, generates revenues of over £3 billion annually with a workforce of c.28,000 employees and contractors, in offices and betting outlets across five continents. The Group is focused on regulated markets, with over 90% of revenues now derived from regulated and/or taxed markets and holds licences in more than 20 jurisdictions.
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As a Customer Insight Analyst you will be focusing primarily in deeply understanding customer behaviour as well as performing analysis to optimise our CRM proposition.
It is expected that your fact based insights will deliver uplifts in Sports CRM and player performance by driving personalisation and relevance into customer communications across all of our digital channels.
Reporting to the Head of CRM Analytics, you are expected to work proactively with other analytics, BI and Product/Trading teams to enable them to meet their KPIs and support new proposition developments.
The role is based full time in Gibraltar.
Provide recommendation-led presentations on detailed campaign evaluations or bespoke pieces of customer analysis, summarising findings and insights in an appropriate manner for the business domain user.
Perform uplift analysis of journeys & below the line (BTL) ad-hoc campaigns to optimise our proposition and customer engagement.
Assist with client targeting through review and insight from previous BTL activity.
Identify methodologies and best practice for measuring the benefits and uplifts generated by CRM and other core marketing propositions.
Use control groups and confidence testing to deliver new cause and effect insights from campaigns.
Proactively seeking out and nurturing relationships with key stakeholders to understand their objectives and how CRM can best support them to achieve their goals.
Educating users to appreciate what meaningful data can be provided for them in terms of driving the business forward, realising relationships and seeing data as an asset to get the most value, benefit and intelligence from it.
Answer business questions using data and analytic techniques, providing fact based responses and recommendations.
Data preparation: define, transform and structure data so that the data is ready for analysis.
Prototype reports as defined by the business stakeholders as and when required.
Work effectively with business counterparts to conceive, specify, pilot and implement analytical applications and tools.
Report on historical facts to better inform effective decision making for future activity.
Understand relationships between data and the business requirements and/or objectives.
Work to continually improve creative techniques, performance and output/productivity levels.
Identify new ways of looking at the data, or problems, and present the approach and output effectively with meaningful commentary to strengthen understanding of the ROI.
Demonstrate the value of your analytical outputs in terms of decision making improvement.
Specialist skills and experience required
An undergraduate degree that has a strong analytical bias.
Strong skills in using SQL to manipulate, segment and analyse customer data.
Excellent MS Excel skills required in manipulating data, using cubes & creating powerful graphs.
Experience using visualisation tools such as Tableau, Power BI, Looker, etc.
Strong background in Data Analytics / Insight.
Articulate and confident when presenting the output of work.
Have a strong understanding of CRM concepts and terminology.
Capable of clarifying business hypotheses and applying analytical techniques to test them.
Capability to interpret data and drive business conclusions.
Be inquisitive and enjoy finding solutions to problems.
Be a highly articulate, team-player who can work with multiple teams in a collaborative manner.
Be adept at managing multiple tasks at once, prioritising on the fly.
Be comfortable challenging requests and putting forward ideas.
Be comfortable working in a dynamic and fast paced environment.
Different background will be considered, but the candidate must be able to show they have delivered an uplift in sales through their analysis.
What we offer
A fun and vibrant working environment in an incredible location.
The opportunity to learn new skills and interact with like-minded individuals in a highly data-driven analytical business at the forefront of the gaming sector.
A generous salary, benefits package and bonus scheme.
Financial and practical support with relocation.
Base salary up to £45k (depending on experience/quality).
Relocation allowance of £500 to spend as you wish + flights to Gibraltar for you.
Rental assistance for 3 months on arrival
- Up to £1,500 per month if based in Gibraltar
- Up to €600 per month if based in Spain
Bonus up to 27.5% based on company performance.
Pension – you contribute 3%, company contribute 6%.
Private medical cover for you.
Holidays – 22 days + 12 bank holidays (same as UK plus 3 others: Commonwealth Day, Queen’s Birthday and National Day).
Free fresh fruit in the office delivered twice a week.
Free Friday breakfast once a month.
Other things to consider
Extra 4% basic points on currency exchange at Western Union.
Company Summer and Christmas party with all expenses paid for.
Departmental day for “team bonding” with all expenses paid for.
Impromptu events (c. 2-3 per year) to celebrate success with all expenses paid for.
Societies across most sports.
No commuting costs if you live in Gibraltar.
Low tax rate if you live in Gibraltar.
Crime rate in Gibraltar is incredibly low.
Flights back to the UK can be very cheap if bought in advance.
The weather is great!