Econometrics Lead (Remote/London)


Our client-side, agency and data science experts work in partnership with brands to accelerate their growth.

We have two sides to our business.  We are a hybrid business consultancy and agency specialising in eCommerce and digital media.

Our econometrics proposition has been supporting the growth of our clients over the last few years and we are launching it as a separate brand in the next few months.  Several innovations to date have included:

  • Leading the development of a data standard for Out-of-Home econometric measurement with ISBA and Outsmart in 2021
  • Radiocentre supporting our revised approach to planning radio (off the back of several MMM tests we ran)
  • Developing an MMM methodology suited to eCommerce focussed brands we’ve been rolling out this year

We’ve embraced hybrid working since we launched pre-Covid.  The UK team are typically in the office two days a week at our office next to London Bridge station.  However, let us know if you’d like to discuss a different working arrangement.



We are looking for a leader who can attract and build an exceptional team. However, to start with you’ll also need to be comfortable at the coal face conducting our client modelling as we develop the team.

You’ll be supported by an experienced leadership team with significant client-side marketing experience.

We try to be as people-shaped as possible, so please get in touch if you fit the person spec below and want to talk about part time or flexible working options.



Developing our econometrics business as the leading provider of predictive modelling through the following:

  • Lead several clients over a range of industries
  • Sell-in / assist with sell in of projects to clients, including pitches
  • Produce outstanding marketing evaluation projects to our clients
  • Exceptional data analytics
  • Presentation delivery to the client
  • As we grow, personally recruit and manage the development of a number of consultants and analysts.  Also lead a team of consultants and analysts to produce outstanding marketing evaluation projects
  • Helicopter view in developing tools and ideas to grow the business into new areas using the latest techniques
  • Involvement across the business including project management, revenue growth management, new business, research & development, improving internal processes and tool development.



The role will require the following attributes:

  • Proven first class deliverer of high value client media / advertising / digital analytics projects
  • Ability to manage project timelines and deliverable schedules
  • Define, source, extract and transform analysis input data from multiple sources / platforms
  • Oversee development and implementation of Marketing Mix Models, utilizing multivariate regression analysis
  • R / Python (or similar) coding experience
  • Ability to explain complex modelling in a very clear and simple manner with proven client presentation skills
  • Ability to master knowledge of clients’ business, competition, and latest industry news and trends
  • Entrepreneurial attitude
  • Knowledge of digital attribution techniques would also be useful



The package for this role is incentivised to drive rapid growth:

  • Up to £90k basic salary
  • 15% share options in our MMM business
  • Generous bonus based on business performance
  • Bupa Healthcare
  • Pension contributions matched up to 5% of salary
  • 30 day holiday allowance in addition to Bank Holidays
  • Flexible working hours – our core hours are 10-4
  • We keep Friday afternoons meeting free in case you’d like to spontaneously take it off to do something nice
Principal Consultant (London)
Econometric Data Modelling Analyst (London)