KITE are delighted to be recruiting for the following MMM role on behalf of our global betting & gaming client, please get in touch for further details…
ROLE OVERVIEW
Our econometrics team consists of talented mathematicians, statisticians, and economists. The team builds econometric models that are used as support in decision-making by stakeholders in marketing, finance, and compliance. It works closely with other teams to deliver results and insights. The team supports all brands and markets within our company.
Based in Leeds or London, we are looking for an experienced econometrician who is keen to develop the next generation of marketing intelligence solutions for our business. The business requires constant insight generation via Marketing Mix Modelling (MMM) to support a range of marketing decisions and you will help to create and deliver new ways of working to meet this need.
In this role, you will help us automate our data collection and processing, modelling, and reporting efforts to deliver this pipeline of insights. You will also support ad-hoc projects from start-to-finish meeting the needs of our key stakeholders.
WHAT YOU WILL BE DOING
- Creating and implementing our next generation solution of MMM
- Deploying and maintaining econometric models for different brands and markets
- Working with internal stakeholders and supporting functions across our business, as well as external partners
- Driving marketing efficiency and improvements through optimisation and scenario planning
- Participating in building and maintaining marketing optimisation tools, interactive dashboards, and process automation required to build a best-in-class internal econometrics capability
WHO WE ARE LOOKING FOR
We are committed to responsible gambling and we are looking for people who can support our ethos.
- You have one to three years of MMM experience from a media agency or consultancy, or in-house from a relevant industry
- You have a numerate degree such as mathematics, statistics, economics, or computer science at undergraduate or postgraduate level
- You are experienced in Python or R, and SQL as well as having advanced Excel skills allowing for modelling, data processing, and post-processing analysis
- You are comfortable delivering presentations
- You have a working understanding of the media planning and buying landscape and how MMM can drive more effective marketing plans
- You have excellent written and oral skills, united with being a highly self-motivated individual who is not only results orientated but also a critical thinker
- You work effectively in a fluid environment requiring new perspectives and creative approaches to achieve multiple competing deadlines
DESIRED SKILLS & EXPERIENCE
- Experience of automated MMM
- Practical experience of Bayesian statistics
- You have experience in working with an internal capability or on a client in the Entertainment, Gaming, or Gambling industry
- You have experience of working as part of an international organisation
WHAT WE OFFER
Our roles offer more than just a job, you’ll become part of our family! We have created an environment where our people can thrive. Check out some of the fantastic benefits on offer:
- Family support: industry-leading maternity and paternity leave and paid time off if you have caring responsibilities
- Perks and discounts: discounts at a range of high-street retailers
- Financial compensation, pension, and bonus schemes
- Health & wellbeing: tools and services to help support your well-being, including support with mental health and financial education. You will also have access to gym discounts and our cycle to work scheme
- Hybrid working: our employees can work from home up to 80% of the time with 20% of office time built in to ensure we get some face-to-face collaborative team time – and the chance for a coffee and a catch-up!
MORE ABOUT US
We’re a business that embraces change and progress. We are the power behind a number of big name brands and there couldn’t be a more exciting time to join us as we accelerate our journey to bring even greater delight to our customers with world-class betting and gaming experiences.
At our company, you’ll benefit from flexibility and a culture built on trust. We’ll give you the space to be yourself and the tools you need to protect our customers while they play. We’ll invest in your future to help you develop your unique strengths and build a career that’s right for you. We prioritise diversity, equity, and inclusion for the benefit of our company, employees, and communities. We foster a welcoming and safe workplace that values all forms of diversity and provides opportunities for growth.
