Head of Advanced Analytics (London)
About AKA
AKA was established in London in 1995 and has since gone on to open offices across the UK, as well as in Australia and New York. With more than 20 years’ experience, our expertise spans theatre, film, live events, museums, galleries and visitor attractions. We help our clients find and engage with the widest possible audiences, generate a buzz around their events, and convert prospects into customers. We do this with a unique mixture of smart analytical thinking and bold creative vision.
Our international reach creates opportunities unique to AKA. This international experience combined with local knowledge makes for a potent combination of big thinking and tactical know-how that is unmatched in our industry.
Click on the logo to learn more about AKA.
About the role
As Head of Advanced Analytics, you will be working within our dynamic and growing Analytics & Insight team. The team provides a full-service research and analytics function – covering a wide spectrum of methodologies from audience planning and research communities to econometrics, attribution and structured testing. We take a methodologically neutral approach, designing bespoke measurement frameworks based on our client’s individual business objectives. The required Head of Advanced Analytics at AKA will have the following characteristics:
- Relentless intellectual curiosity
- Knowledge of Econometrics, Forecasting, Structured Testing, Customer Level Analysis
- Comfortable in the minute detail of large data sets but equally mindful of the big picture
- Results oriented with an unerring focus on adding commercial value for our clients through better use of data and analytics
- A strong knowledge of the media and advertising industry and a desire to learn more
- An awareness of current hot topics in the industry, with their own perspective as well
- Desire to get involved in wider agency functions beyond the day job – collaborative approach with a good understanding of how Analytics & Insight fit into the broader offering of the company
The successful candidate is guaranteed variety – working across a broad selection of clients, categories, consumers and project briefs.
About you
The ideal candidate must have:
- Previous experience in marketing effectiveness or media data analysis role, either client side, in specialist consultancy or (ideally) within a media agency
- Extensive experience building commercial econometric models and using the outputs for forecasting & optimisation to improve client business/media performance
- Excellent data visualisation skills and attention to detail
- The ability to communicate complex ideas in a concise, non-technical manner
- An understanding of the media planning and buying process – both offline and online channels
- The ability to multitask and work in a fast-paced environment
- The ability to teach and be taught – absorb new knowledge quickly as well as educating and empowering your agency colleagues
- Self-starter with the ability to proactively identify client needs and the solutions that meet and exceed them
- Support the wider A&I team in developing tools and ideas to grow the business in to new areas using the latest techniques
- Econometrics/Economics/ Mathematics (with Econometrics) degree with 2.1 or higher
The ideal candidate will have some experience of:
- Scripting languages such as R, Python, SQL – comfortable cleaning, merging and manipulating large data sets, querying databases and data mining. Previous use of data integration tools such as Supermetrics, Funnel or Alteryx would be advantageous.
- Some client facing experience, comfortable presenting to large audiences and dealing with challenging questions
- Experience building marketing performance dashboards (e.g. Datorama, Microsoft BI, Tableau etc)
- Development of simple front ends in VBA, HTML etc
- An interest or background in methods such as Propensity Modelling, Unobserved Components, Markov Chains or Machine Learning Algorithms like Random Forest
We are looking for a bright and personable Head of Advanced Analytics at the top of their game in the econometric modelling field.
This is an opportunity for someone who would like to make a significant impact on the development of the Data Analytics offering within a
successful independent agency and play a vital role in driving commercial value for our clients.
The role reports to the Data Strategy Director.
